Private Label Strategy – audiobook download – 9781422101674

Private Label Strategy
How to Meet the Store Brand Challenge
by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

🔗 Private Label Strategy · CLICK HERE 🔗

• Language: english
• Author: Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
• Format: hardcover, 288 pages
• ISBN: 9781422101674 (1422101673)
• Publisher: Harvard Business Review Press
• Release date: February 13, 2007
• Genres: business

About The Book

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against — or collaborating with — private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.

Hardcover book Private Label Strategy on Mac. MOBI Private Label Strategy by Nirmalya Kumar read on Barnes & Noble. EPUB ebook Private Label Strategy Nirmalya Kumar download for iOS.

MP3 Private Label Strategy buy on IndieBound. Online book Private Label Strategy by Nirmalya Kumar download reader on Book Depository. Hardback ebook Private Label Strategy.

TXT book Private Label Strategy Nirmalya Kumar buy cheap on iPad on Bookshop. FB2 Private Label Strategy read online. PDF ebook Private Label Strategy buy PC.